Create and distribute a media advisory publication describing the information that you want the media to be conscious of about your event. This is their invite to the birthday celebration. It provides sufficient information to promote a curiosity about the occasion however insufficient that they might hand down your conference and write about it by proxy i.e. without needing to reveal up.
15. Do not over-automate. Because you've automated all your post through Ping.fm or some other means, do not set up an account on Facebook or Twitter but never ever login in and; participate there. You wish to hang out on the sites you are sending content to and engage with others there. Doing this helps improve your trustworthiness and helps others get to know you.
You understand you want your website to be "social media friendly" but what does that truly mean besides ensuring its URLs work right when you post them on Facebook?
The lead sentence of your media release need to include the "hook" to grab the editor's attention. It should inform what effect your story will have on the community or why your story is relevant to your target audience. Don't forget to consist of a contact media companies name and phone number at the bottom of your release. Editors receive lots of releases without any reference of copyright the sender, so some great stories never ever receive the publicity they should have.
It's all fine and well to have company accounts with Twitter, Facebook LinkedIn and MySpace, but what information do you feed to them? What can you truly do with a 140-character Twitter message if you don't have a link that takes readers somewhere meaningful to them and lucrative for you?
Media is very important. Given that the average church invests a paltry $300 each year on media, there is a need for less pricey and higher quality media solutions. In the age of Web 2.0, some companies have actually stepped to the fore with a solution that satisfies the need. Much better media. Lower costs.